Tramontina: Potato

0.0

Media Type:

Print Print

Brand

brand

Agency

agency

Country:

Saudi Arabia

Industry:

Retail Services

Inspired by the chefs, and mimicking their work, our idea clearly demonstrated the prowess of the TRAMONTINA knives for sharp precision cutting, which are the unique differentiating qualities of the Tramontina brand. We devised a special mechanism to bring the idea to life, which was implemented across all the pieces of communication. The idea intrigued customers visiting the showroom as it gave the illusion of the vegetables being neatly cut, and equally generated high customer engagement when interacting with the communication piece in magazines. We used special paper material that could be easily shaped to produce this unique effect.

Credits

Advertising Agency:

Horizon FCB, Riyadh, Saudi Arabia

Creative Director:

Nayef Mujaes

Art Director:

Onur Karakurt

Copywriter:

Aseel Aldowihi

Illustrators:

Lawrence Lee, Sami Al Jaber

Date:

May, 2015

Ad of the day

Ad of the Day | Nike/NOCTA: Just Like Candy 9.5 Ad of the Day | Pizza Hut: Every Four Years 9.8 Ad of the Day | Airalo: Connection Means the World 0.0

Latest News

Tux Creative House Named Among Inc. 5000's Fastest-Growing Private Companies

Sep. 02, 2026

Tux Creative House Named Among Inc. 5000's Fastest-Growing Private Companies

Also named one of Adweek's Fastest-Growing Agencies for a second consecutive year

Growth Leader Jeb Blatt Joins Independent Agency nmbl as President

Sep. 02, 2026

Growth Leader Jeb Blatt Joins Independent Agency nmbl as President

Blatt is a veteran new business and growth executive who has served in senior roles at experiential giant Jack Morton Worldwide