Trucss: Trucss Lingerie

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Media Type:

Film Film

Brand

brand

Agency

agency

Country:

Brazil

Industry:

Health, Beauty

Brazil is the country that kills the most trans women in the world. Since most of them keep their male genitals, hiding their genitals is a way of making themselves invisible to the violence on the streets. But, with the organs glued to their bodies, it becomes impossible for them to use the bathroom. Hence, kidney related diseases are one of the highest rates of death among trans women.

Credits

Advertising Agency:

Africa, Brazil

Executive Creative Director:

Juliana Leite, Sophie Schonburg

Creative Director:

Carolina Patrocinio

Creative Team:

Juliana Leite, Carolina Patrocinio, Ludmila Abramov

Media:

Aga Porada

Director of Special Projects:

Lica de Souza

Project Manager:

Giovanna Lima

Creative Producers:

Thays Miranda, Lais Cattena

Awards Director:

Isabela Levy

Awards Assistant:

Valentina De Luca

Talents Producers:

Bruna Cicolino, Paola Arnelas, Giovanna D'Agostino, Gabriella Silva

Influencers:

Sabrina Sato, Kéfera Buchmann, Malía

Agency Producers:

Camila Salviano

Executive Producer:

Ale Sarilho

Production:

Mosaico Filmes

Audio Production Company:

Mission Music

Agency Model:

Rock MGT

Booker:

Clara Vieira

Models:

Melina Queiroz, Anny Freitas

Illustrators:

Ana Beatriz Alves de Oliveira, Efe Godoy

Focus Group:

Paola Xavier, Fe Felicio, Karaba, Amanda, Larissa, Sacha, Debora, Yaga Guilhermina, Jade

Date:

May, 2023