Tyrolit: The Iconic Rust Billboard
Media Type:
Outdoor
Brand
Agency
Country:
Industry:
A billboard site in Viennas posh first district, where design conscious urban professionals pass by daily on their way to work.
To promote the quality of TYROLIT's iconic Iceline knives we transformed the classic billboard site into a site of an extraordinary transformation: Starting with a mysterious, pure metallic surface which showed only the TYROLIT logo a metamorphosis started within days: The surface was eaten away by rust.
The passerbys could witness the daily transformation. After 30 days the surface was covered completely in rust, leaving only the iconic shape of TYROLIT's Iceline knife perfectly intact. And also the Headline: FLAWLESS. FOREVER.
Credits
Advertising Agency:
Heimat Wien, Vienna, AustriaCreative Director:
Georg FeichtingerArt Director:
Simon PointnerCopywriter:
Felix HohmannGraphic Designer:
Katharina HandlosDate:
March, 2019More from Tyrolit
Tyrolit: Shaping The World Since 1919
9.0
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Sep. 03, 2026
Cody Rhodes Enlists Gamers to Search for John Cena in Clash of Clans and WWE Crossover
Starting today, players can join the hunt to raid Cena's village and unlock exclusive rewards
Sep. 03, 2026
Nine in Ten Say Businesses are Failing to Put People First in Employee Experience Transformation
The poll found that 58% identified ‘overlooked employee input’ as the biggest blind spot in employee experience (EX) transformation