UBS: A Life in Numbers

10.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Financial Services

Behind every number, there’s a story. Framestore was gifted an opportunity from UBS to unearth some filmic conventions from its own past, in the making of the new campaign for the bank’s SmartWealth platform. Fast-forwarding through the life events of a fictional John Coulter, the campaign seamlessly stirs nostalgia in its audiences through the careful crafting of visual designs, effects and grade.

Credits

Advetising Agency:

Publicis London, UK

Director:

Sara Dunlop

Executive Creative Director:

Dave Monk

Creative Director:

Richard Baynham

Art Director:

Dan Kennard

Copywriter:

Ben Smith

Production Company:

Rattling Stick

DOP:

Antonio Paladino

Editorial:

Final Cut

Editor:

Amanda James

Post Production:

Framestore

Date:

May, 2017