Vida Mujer: Numbers

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Brand

Agency

Country:

Credits

Advertising Agency:

Y&R, Lima, Peru

Creative Directors:

Fernando Iyo, Tin Sanchez

Art Director:

Gonzalo Paredes

Copywriter:

Carlos Fernandez

Agency Producer:

Leisy Marquez

Account Director:

Stephanie Sangster

Account Agency:

Macarena Silva

Producer:

Rebeca

Film Director:

Miqy de la Barra

Oct. 16, 2026

Earlier this month, Middlesbrough legends went head-to-head with current first-team players in a Parmo Cooking Challenge

Oct. 16, 2026

Of those who acted, 91% said the experience influenced what they did; product trial was associated with stronger future brand consideration