Previous Ad
Vodacom Mozambique Fashion Week: Unwanted Fashion, 2
Next Ad
Bridgestone: Eyes On The Road
Vodacom Mozambique Fashion Week: Unwanted Fashion, 1
Media Type:
PrintCountry:
Industry:
More than 100,000 marine animals die each year from trash dumped into our planet’s oceans. In Mozambique, in addition to the lack of a sustainable recycling system, there is a bad habit of littering along the country's vast coastline, mainly on beaches and especially during the holiday season. December 4 was World Wildlife Conservation Day and in order to draw society's attention to this situation, Mozambique Fashion Week launched the Unwanted Fashion campaign, transforming the trash that is dumped into the oceans in fashion accessories and the animals in digital influencers. The initiative wasn’t just live on digital. Also offline, the event's catwalk was entirely built with 5,000 tiles made from 250,000 plastic bottle caps. Mozambique Fashion Week also featured exhibits of sculptures of marine animals and a 6-meter tree, both made from recycled materials and illuminated with energy from solar panels. In all, more than 1 ton of plastic was used to build these works.
Credits
Advertising Agency:
DDB, Maputo, MozambiqueCEO:
Vasco RochaCOO:
Cristiana OliveiraCreative Supervisor:
Ivo AlvesArt Director:
João Lucas RoqueCopywriter:
Gonzaga NetoDigital Retoucher:
Curgy JuniorDate:
December, 2019More from Mozambique Fashion Week
Vodacom Mozambique Fashion Week: Unwanted Fashion, 3 9.0 Vodacom Mozambique Fashion Week: Unwanted Fashion, 2 9.0Ad of the day
Ad of the Day | Renault: Push it to the Limit 9.0 Ad of the Day | Lacoste: Play Big 10.0 Ad of the Day | Nestle: Unforgettable Recipes 10.0Latest News
Apr. 26, 2024
Ad of the Day | New Renault Captur E-Tech Full Hybrid, Push it to the Limit
More than 10 years ago, Renault shattered the codes of the B segment by infusing Captur with the DNA of a "car for living"
Apr. 26, 2024
Almost Friday Media Teams up with Barrett Hofherr to Launch Friday Beers in New York
Friday Beers debuts in the New York area on April 27th, 2024