Previous Ad
Vodacom Mozambique Fashion Week: Unwanted Fashion, 3
Next Ad
Vodacom Mozambique Fashion Week: Unwanted Fashion, 1
Vodacom Mozambique Fashion Week: Unwanted Fashion, 2
Media Type:
PrintCountry:
Industry:
More than 100,000 marine animals die each year from trash dumped into our planet’s oceans. In Mozambique, in addition to the lack of a sustainable recycling system, there is a bad habit of littering along the country's vast coastline, mainly on beaches and especially during the holiday season. December 4 was World Wildlife Conservation Day and in order to draw society's attention to this situation, Mozambique Fashion Week launched the Unwanted Fashion campaign, transforming the trash that is dumped into the oceans in fashion accessories and the animals in digital influencers. The initiative wasn’t just live on digital. Also offline, the event's catwalk was entirely built with 5,000 tiles made from 250,000 plastic bottle caps. Mozambique Fashion Week also featured exhibits of sculptures of marine animals and a 6-meter tree, both made from recycled materials and illuminated with energy from solar panels. In all, more than 1 ton of plastic was used to build these works.
Credits
Advertising Agency:
DDB, Maputo, MozambiqueCEO:
Vasco RochaCOO:
Cristiana OliveiraCreative Supervisor:
Ivo AlvesArt Director:
João Lucas RoqueCopywriter:
Gonzaga NetoDigital Retoucher:
Curgy JuniorDate:
December, 2019More from Mozambique Fashion Week
Vodacom Mozambique Fashion Week: Unwanted Fashion, 3 9.0 Vodacom Mozambique Fashion Week: Unwanted Fashion, 1 9.0Ad of the day
Ad of the Day | Jack in the Box: Smash the Haters 9.0 Ad of the Day | Andrex: Get Comfortable, First Office Poo 10.0 Ad of the Day | Valspar: Shake it Up 10.0Latest News
Mar. 28, 2024
The Many and Natural History Museums of Los Angeles County Forge Partnership for the Forthcoming NHM Commons Launch
Embarking on a Journey of Digital Innovation and Participatory Engagement
Mar. 28, 2024
Barrett Hofherr Kicks off The Habit Burger Grill Campaign with Ads Featuring Heroic Charlie the Briquette
Full-service creative agency Barrett Hofherr has created its first work as AOR for the Yum!