Volkswagen: Dreams

0.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

Brazil

Industry:

Automotive

“What does the future hold? Tell me if you can. What will become of me? My fate’s in God’s hands? …I dreamed a dream!” Dreams have always been part of our identity. When it comes to football, dreaming of victory is practically a national ritual. That’s the positive energy that Volkswagen do Brasil is putting into “Dreams,” an epic manifesto that transforms Brazilians’ yearning for a sixth victory on the world stage into a powerful message of trust, emotion, and belonging.

Credits

Advertising Agency:

Almap BBDO, Brazil

President and CEO:

Filipe Bartholomeu

CCO:

Marco

VPs of Creative:

Fernando Duarte, Henrique Del Lama

Creative Directors:

Eduardo Vares, Francis Alan, Gustavo Tasselli, Philippe Degen

Creatives:

Bernardo Silveira, Felipe Paganoti, Igor Pontes, Marcelo Carvalho

VP of Creative Insights:

Ricardo Chester

COO:

Rafaela Alves

VP of Client Services and Business:

Christiano Bock

Client Services:

Mariana Nanes, Juliana Stern, Camila Teles, Laisla Silva

CSO:

Joao Gabriel

Planning:

Daniel de Tomazo, Mariana Teixeira, Isabela Panico, Sophie Soares, Daniela Amorim, Arthur Sousa, Laura Cicerone

Content Team Lead:

Guilherme Salgado

Content Strategists:

Otavio Nadaleto, Glaucia Oliveira

Community Manager:

Jaine Bonfim

AV Production:

Diego Villas Boas, Vera Jacinto, Paula Buzzi, Patricia Oliva

Art Buyer:

Tereza Setti

Media:

Luana Guerra Gallizzi, Laura Almeida, Paganini Martins, Amanda Santana, Isadora Lee Barbosa, Rafael Oliveira

Media Performance:

Bruna Silva Tavares, Marcelo Yutaka Misumi, Mauricio Toledo

Data and BI:

Bruno Miracco, Alba Oliveira, Rodrigo Bispo, Renan Martins, Fernando Massuyama

Social Insights:

Gustavo Silva Arakawa, Leonardo Pereira Lago

Date:

May, 2026

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