VTEX, Fashion Revolution, and Desierto Vestido: Atacama Re-commerce

9.0

Media Type:

Online Online

Brand

brand

Agency

agency

Country:

Brazil

Industry:

Public Interest, NGO

Zero. That’s the price to acquire a garment discarded by major brands in the Atacama Desert (Chile). The Atacama RE-commerce project – an initiative transforming fashion industry waste into an opportunity – allows pieces from renowned brands, some never worn and in excellent condition, to get a second chance. The action draws attention to the issue of textile waste, enabling consumers to access these clothes online and free of charge, with only the shipping cost to cover.

Credits

Advertising Agency:

Artplan

Artplan CCOs:

Marcello Noronha, Rafael Gil, Rodrigo Almeida

Creative Direction:

Victor Emeka, Pedro Maneschy, Pedro Galdi, Pedro Rosas

Creative Team:

Rodrigo Almeida, Rafael Gil, Marcello Noronha, Bruno Bacci, Thomas Davini

Design:

Bruno Bacci, Victor Emeka

CEO Artplan SP:

Glaucia Montanha

Head of Business:

Anna Sant’anna

Business Team:

Isabel Domingues

National Head of Planning:

Paula Lagrotta

Head of Media:

Joana Chulam

Project Director:

Aurora Blotta

Project Manager:

Andrea Hedler

Creative Data Director:

Carolina Amorim

Content Director:

Mayara Sauer

Head of RTV:

Felipe Cunha

Head of Production:

Bruno Werner

PR:

Claudia Nascimento, Luciana Thomaz

VTEX Team:

Mariano Gomide de Faria, Marina Baltz, Felipe Soares, Sebastian Cervantes

Fashion Revolution Team:

Fernanda Simon, Paula Leal, Isabella Luglio, Marina de Luca, Ana Fernanda Souza, Claudia Castanheira

Desierto Vestido Team:

Angela Astudillo, Bastian Barria Acevedo, Jean Karla Zambrana Aviles

Film Production Company:

Sugarcane

Audio Production:

Raw Audio

Graphic Production:

Digital Printz

Date:

March, 2025

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