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Waitrose & Partners: The One and Only
Media Type:
TV
Brand
Agency
Country:
Industry:
To mark the expansion of its No.1 range, Waitrose is once again striking the cultural chord by bringing together one of Britain’s most beloved pop icons and one of today’s biggest DJs. Created by Wonderhood Makers, Chesney Hawkes’ legendary anthem "The One and Only" (spending five weeks at Number 1 in 1991) has been reimagined for 2025 with a brand-new remix by hitmaker Sigala – whose tracks have racked up nearly 5 billion streams globally – making it a track that’s as timeless as it is TikTok-ready. Because when it comes to being No.1, there can only be Waitrose.
Credits
Advertising Agency:
Wonderhood StudiosCo-Founders Wonderhood Makers:
Jo Lumb, Katie HunterKatie Hunter:
Ella BanksSenior Account Director:
George AllestonSenior Account Manager:
Katie LutonData Strategist:
Amy PowellProduction Company:
Wonderhood MakersEP:
Jo LumbProducer:
Sarah KirkbyDirector:
Gabriella KingsleyDOP:
Aaran Green1st AD:
Rose LucasArt Director:
Delphine FrystFood Stylist:
Matthew FordStylist:
Bemi ShawChoreographer:
Suzette BrissettOriginal Track:
Chesney HawkesDJ & Producer:
SigalaExecutive Creative Director:
Jack CroftCreative Team:
India Penny, Tad BuxtonHead of Strategy:
Nick ExfordStrategist:
Rob JenningsAccount Director:
Tara LidstoneAccount Executive:
Pericles BrierleyProducer:
Henry DaviesDesign Director:
Tommy SpittersDesigners:
Avi Bamba, Josphine ChoyMotion Designer:
Villiam SnircDate:
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