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Wayflyer: Funding A Better Way

10.0

Media Type:

Online

Brand

Agency

Country:

Ireland

Industry:

Financial Services

Wayflyer, the revenue-based financing and growth platform for eCommerce businesses, has today launched its first brand campaign.Named "Funding a Better Way", the 33-second advertisement will be pushed in key markets for the business including the US, UK, Ireland and Australia, across YouTube, Facebook and LinkedIn. This follows the business’s recent appointment of Emer McCarthy as head of brand, formerly head of advertising and brand at Paddy Power and Betfair, who oversaw production of the campaign alongside creative agency Lucky Generals.