Women's Aid: He's Coming Home

10.0

Media Type:

TV TV

Brand

brand

Agency

agency
A chilling new campaign by House 337 for Women’s Aid highlights that domestic abuse can become more frequent or severe during big football tournaments, including the FIFA World Cup. The tournament takes place in winter for the first time this year, when the cold and dark will mean that more fans than usual will choose to stay at home to watch the games. For many women, it is a time of fear, where existing domestic violence can increase, with incidents going up by as much as 38% (University of Lancaster). While football does not cause domestic abuse, existing abuse can intensify around key tournaments, meaning that increased awareness can help the charity to save lives.

Credits

Production Company:

The Corner Shop

Media House:

House 337

Date:

November, 2022

Latest News

Oct. 16, 2026

Midnite Serves 1,000 Free Chicken Parmos to Boro Fans This Weekend

Earlier this month, Middlesbrough legends went head-to-head with current first-team players in a Parmo Cooking Challenge

Oct. 16, 2026

Only One in Four UK Adults Recall Live Brand Experiences, but 96% Take Action

Of those who acted, 91% said the experience influenced what they did; product trial was associated with stronger future brand consideration