Yale Home: Love Unlocked
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Online
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Agency
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Exchanging keys has long been a milestone in any relationship, but with smart locks making physical keys a thing of the past, the romantic gesture is starting to fade away. In their new campaign by creative agency Valtech Radon, Yale has collaborated with a jewellery designer to reimagine the timeless ritual, creating Unison – a handmade bracelet fashioned from melted keys.
Credits
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Valtech RadonDate:
January, 2025
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