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Backroad

A backroad doesn’t cut recklessly through the land. It moves with it. It rises, it falls and it curves.

+46 73 870 00 80

Jul. 08, 2019

This 10k USD hat comes with a complimentary 10k USD marketing campaign

The world’s first 10 000 USD hat and beanie

May. 01, 2019

Backroad and Swedish HiFi Retailer Pause Present "The Pause Ticket"

An initiative turning your paid parking ticket into a voucher for speakers.

Mar. 15, 2019

A regular American presents: The Swedish *****Bowl

The Bandy Final has been played yearly since 1907...

Dec. 18, 2018

Sports team recycles clothing from players–creates unique merch

The "Sustainable Mercy" collection can be bought at Tellus Bandy's home games and at Facebook Page

Latest News

Oct. 16, 2026

Midnite Serves 1,000 Free Chicken Parmos to Boro Fans This Weekend

Earlier this month, Middlesbrough legends went head-to-head with current first-team players in a Parmo Cooking Challenge

Oct. 16, 2026

Only One in Four UK Adults Recall Live Brand Experiences, but 96% Take Action

Of those who acted, 91% said the experience influenced what they did; product trial was associated with stronger future brand consideration