Basic

BASIC® is a branding & experience design company that is part of Dept.

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BASIC® is a branding & experience design company that is part of Dept, a global agency that thrives at the intersection of design, data, and technology. Together, we’re focused on transforming brands and culture — across the world.

Latest News

Jul. 21, 2026

Yonder Delivers new PM a Complimentary Membership as London's Newest Resident

The package included an "in case of emergency, break glass" box for when a reward or two is needed at the end of a stressful day

Jul. 21, 2026

H/L McDonald's Golden Grants Gives Back Over $1 Million In Community Support

Led by EVP Crystal Sawyer, H/L's proprietary program has reached an important milestone