
BETC Etoile Rouge
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Alpine Celebrates 70 Years of Lightness in a Tribute Film by BETC Etoile Rouge
Alpine takes us back to its greatest moments: from the first nights spent lightening 4CVs in a Parisian garage in 1950
Ad of the Day | Dom Perignon Opens a new Chapter With Global Launch of "Creation is an Eternal Journey" Campaign
Maison de Champagne opens a new chapter, celebrating creation and iconic collaborations
Alpine Brings us a Breath of Fresh Air with its Brand new Print Campaign Created by BETC Etoile Rouge
The A290 model, recently voted Car of the Year 2025, reveals part of its refined design in an aerial iconographic approach
Alpine Unveils the A290 in a Thrilling Film Conceived by BETC Etoile Rouge
The tagline, "The Irresistible Attraction of Lightness" echoes the powerful sensations experienced by the driver
Sephora's Latest European Campaign with BETC Etoile Rouge and BETC Fullsix Invites us to Reinvent Holiday Traditions
This campaign will roll out in November 2024 across TV, VOL, retail locations, social media, OOH, and DOOH
BETC Etoile Rouge & BETC Fullsix Redefine the Role of the Mirror in Sephora's new Brand Campaign
The film features various communities taking turns in front of a single, unique mirror
Sephora in Collaboration with BETC Etoile Rouge and BETC Fullsix Invites us to Rediscover the Magic of the Season
What if this holiday season, Sephora revealed the spark in each of you?
Prada Rethinks Beauty With BETC Etoile Rouge
Reimagining existing definitions and expectations with an avant-garde vision of beauty activated by tech and creativity
YSL Beauty Launches new Myslf Fragrance with TVc Starring Austin Butler Created by BETC Etoile Rouge
Austin Butler, YSL Beauty new global ambassador
For the Holidays, Sephora Celebrates the Power Of Wishes
Sephora unveils an emotional film full of hope, love and joy to celebrate the infinite power of wishes
Dua Lipa Stars in New LIBRE Fragrance TVC Created by BETC Etoile Rouge
Freedom has never been so epic! For Yves Saint Laurent Beaute, Jenn Nkiru and Dua Lipa deliver the most epic LIBRE campaign ever
Ad of the Day | Lenny Kravitz Stars In New Yves Saint Laurent Fragrance Ad
Y, the Eau de Parfum and the new Eau de Toilette Yves Saint Laurent
Latest News
Jun. 04, 2026
Light in the Darkness: Powerful XR Experience Illuminates a Holocaust Survivor's Story
Created by makemepulse for the Claims Conference, "Benno's Light" transforms survivor testimony into an intimate mixed-reality journey
Jun. 04, 2026
These Nuts May Contain Traces of Plastic: Plastic Change Gets Ballsy on World Environment Day
Danish NGO Plastic Change launches a new NSFW warning about male fertility and microplastics this World Environment Day, June 5th












