BETC Fullsix

Technology, data and creativity at the service of a new customer experience

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Sep. 01, 2025

Lady Gaga Stars in Global Sephora Advertising Campaign Highlighting Beauty and Self-Expression

Featuring Haus Labs X Lady Gaga (her cosmetics line) and Born This Way Foundation (her non-profit organization)

Jul. 31, 2025

No More Noisy Lawnmowers: Hire a Sheep with Leroy Merlin's Plan Beee

A new service offered by Leroy Merlin in partnership with Greensheep and orchestrated by BETC Fullsix

Jul. 24, 2025

GEO Magazine's Impossible Shots are AI Tributes to Vanished Wildlife

Unique campaign from BETC Fullsix ensures that extinct species survive by using AI to bring them back to life in realistic images

Mar. 18, 2025

Ad of the Day | Leroy Merlin Unveils New Creative Campaign by BETC FULLSIX, Showcasing Home Transformations

Leroy Merlin's mission is clear: to support the projects of 68 million French people

Jan. 30, 2025

Ad of the Day | Citroen Puts a Twist on a Classic SCI-FI Trope in Out-of-This World New Campaign for E-C4

This cinematic campaign, directed by acclaimed filmmaker Gary Freedman

Nov. 13, 2024

Sephora's Latest European Campaign with BETC Etoile Rouge and BETC Fullsix Invites us to Reinvent Holiday Traditions

This campaign will roll out in November 2024 across TV, VOL, retail locations, social media, OOH, and DOOH

Apr. 08, 2024

Norauto, The European Leader in Car Maintenance, Introduces new Groundbreaking ad "Paving The Way"

To highlight the crucial role that brands can play in society's evolution towards, Norauto trusted BETC Paris for this new brand campaign

Feb. 07, 2024

BETC Etoile Rouge & BETC Fullsix Redefine the Role of the Mirror in Sephora's new Brand Campaign

The film features various communities taking turns in front of a single, unique mirror

Nov. 21, 2023

Sephora in Collaboration with BETC Etoile Rouge and BETC Fullsix Invites us to Rediscover the Magic of the Season

What if this holiday season, Sephora revealed the spark in each of you?

Mar. 14, 2022

Ad of the Day | Cute Reverse Mentoring By Daughter During Car Lessons

"Moving you every mile of the way" highlights the services and commitments of Norauto

Jun. 18, 2021

Leroy Merlin Reminds Us That "There's Still Love Somewhere"

Leroy Merlin demonstrates the power of decoration with BETC Paris

Latest News

Jun. 03, 2026

Willie's Remedy+ Launches First-Ever TV Campaign Built Around the Art of Living Like a Legend

Willie Nelson and JuneShine Brands' THC drink partners with Raindrop on nostalgia-driven CTV campaign targeting a new generation of THC consumers

Jun. 03, 2026

Yes& Expands AI and Innovation Capabilities with the Promotion of Chrissie Koeppen and Beth Yezzi

The promotions support a broader push to strengthen capabilities across the agency and help clients navigate increasingly complex marketing and technology challenges