BETC HAVAS

Sexy&Bold.

+55 11 2126-1000

Founded in 1994, BETC Paris is the largest agency in France and is among the most creative according to the Gunn Report and AdWeek.

In 2011 it began the process of expansion, opening BETC London. In 2014, BETC launched BETC São Paulo headed by co-CEOs Erh Ray and Gal Barradas.

BETC’s guidance is for brands and it seeks a subtle balance between strategy and business, creativity and art. In a world where everyone lives connected in continuous time, BETC is prepared to generate multichannel experiences to the consumers of its customers.

Latest News

Oct. 16, 2026

Midnite Serves 1,000 Free Chicken Parmos to Boro Fans This Weekend

Earlier this month, Middlesbrough legends went head-to-head with current first-team players in a Parmo Cooking Challenge

Oct. 16, 2026

Only One in Four UK Adults Recall Live Brand Experiences, but 96% Take Action

Of those who acted, 91% said the experience influenced what they did; product trial was associated with stronger future brand consideration