Billion Dollar Boy
Billion Dollar Boy (BDB) is the global, social-first agency with Creator Instinct™.
Mas+ by Messi Unveils Landmark Global Creator Activation with Billion Dollar Boy Group
The campaign marks the first time Leo Messi has collaborated directly with creators to promote Más+
New Research Reveals Marketers and Creators are Turning to "Vibe Marketing": Using AI to Combat Rising Creative Fatigue
Consumers stay cautious: 48% value emotional marketing, but only 33% believe generative AI delivers it effectively
Billion Dollar Boy Launches Research Report Exploring "The Real Impact of AI on the Creator Economy"
Supported by new, independent insights from a survey of 6,000 creators, consumers and marketers across the US and UK
Billion Dollar Boy and Portal Launch First Creator Conversion Tracker for Third-Party Retailers
The partnership includes an exclusive integration via API into Billion Dollar Boy Group’s proprietary creator marketing discovery
Latest News
Oct. 23, 2026
Morrisons Fresh Produce Gets a Monstrous Makeover for Halloween in new OOH campaign by Leo UK
Using simple still-life photography, Morrisons Market Street produce becomes a cast of Halloween monsters
Oct. 23, 2026
Florence Signs Director Jake Vriez Elaar
The New York-based filmmaker joins Florence’s U.S. roster, bringing a Midwestern eye for humor and humanity to advertising, music and narrative work