
Boroda Kaplan
Boroda Kaplan + Partners is a leading, full service advertising agency, part of the Grey Group, Israel's largest communication group that holds 50% of the agency.
+972 3-540-0305
Boroda Kaplan + Partners is a leading, full service advertising agency. We are part of the Grey Group, Israel's largest communication group. that holds 50% of the agency. The agency was founded in 2003 by Guy Boroda and Ron Kaplan, who are co-CEOs. Amnon Golan joined as Partner/Co manging and head of strategy in 2015. The agency serves leading clients from a broad range of categories, from finance to sports to medicine to education. Brands like New Balance, Novartis, Dr. Fischer, Bug, Technion, Mobileye, Eshet Tours, The City of Jerusalem, and many more. The agency offers a unique combination of boutique services with large agency capabilities. The 3 partners are involved hands-on in each and every account, actively participating in and overseeing every course of action, while we have the manpower, media planning and buying capabilities of the top agencies, thanks to our partnership with Mediacom.
Latest News
Oct. 26, 2026
The Idea and Its Identity: Are Creatives Really the Authors of Their Ideas?
Alvaro Diaz, Group Creative Director at Está Pasando, explores the idea that creativity is less about owning ideas and more about recognizing, nurturing, and helping them come to life
Oct. 26, 2026
Creativity Remains the Ultimate Differentiator: Serviceplan Appoints Olivier Apers as CCO in Paris
Famous creative joins CEO Thomas Derouault as Serviceplan, Europe’s leading independent agency group
