
Common Good
LRXD, the original health and happiness agency, is rebranding as Common Good to better convey its area of expertise.
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55-Year-Old Agency LRXD Is Now Common Good
Common Good name embodies agency's focus on uniting people around brands that believe in the betterment of people
LRXD’s New Campaign Presents Friday as a Novelty: Insurance With Benefits People Ask For
Agency LRXD has created a new multimedia marketing campaign designed to present Friday Health Plans as a better insurance option than typical health plans.
LRXD to Pump COVID-19-Fatigued Ad Industry Up with Motivating, Live, Daily Fitness Workouts
LRXD will also promote the series with fun, ’80s-themed assets
Latest News
Oct. 26, 2026
The Idea and Its Identity: Are Creatives Really the Authors of Their Ideas?
Alvaro Diaz, Group Creative Director at Está Pasando, explores the idea that creativity is less about owning ideas and more about recognizing, nurturing, and helping them come to life
Oct. 26, 2026
Creativity Remains the Ultimate Differentiator: Serviceplan Appoints Olivier Apers as CCO in Paris
Famous creative joins CEO Thomas Derouault as Serviceplan, Europe’s leading independent agency group



