Common Good

LRXD, the original health and happiness agency, is rebranding as Common Good to better convey its area of expertise.

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Apr. 19, 2022

55-Year-Old Agency LRXD Is Now Common Good

Common Good name embodies agency's focus on uniting people around brands that believe in the betterment of people

Nov. 20, 2020

LRXD’s New Campaign Presents Friday as a Novelty: Insurance With Benefits People Ask For

Agency LRXD has created a new multimedia marketing campaign designed to present Friday Health Plans as a better insurance option than typical health plans.

Apr. 12, 2020

LRXD to Pump COVID-19-Fatigued Ad Industry Up with Motivating, Live, Daily Fitness Workouts

LRXD will also promote the series with fun, ’80s-themed assets

Latest News

Sep. 08, 2026

Hot Lava Puts Arrow Electronics on the National Stage with IndyCar Season Finale Spot

New work from the "Smart to Intelligent" platform debuts during FOX's Mission Foods Grand Prix of Monterey at WeatherTech Raceway Laguna Seca

Sep. 08, 2026

Projects, Heists and Counts: Here are the winners of the 2026 Gerety Awards

The jury agreed on having three outstanding campaigns rewarded with a Grand Prix this year: No Project without Drama, The Count and The KitKat Heist that wins twice