Essential Good

Modern Marketing for Progressive Brands

+1 415-948-6747

Essential Good is an agency designed and built to service the cannabis industry and other fast-moving, progressive new categories. Our team has been working in the cannabis space since 2014 and we’ve helped launch and sustain many of the industry’s top brands. While most of us call Oakland home, our team is agile, flexible, and infinitely scalable across the country and the world, allowing us to service large multi-state operators and international brands.

Latest News

Sep. 08, 2026

Projects, Heists and Counts: Here are the winners of the 2026 Gerety Awards

The jury agreed on having three outstanding campaigns rewarded with a Grand Prix this year: No Project without Drama, The Count and The KitKat Heist that wins twice

Sep. 08, 2026

Eight Artists Reimagine Oscar-Nominated Efthimis Filippou's Script With AI

Oscar-nominated screenwriter Efthimis Filippou, behind The Lobster, The Killing of a Sacred Deer and Kinds of Kindness, collaborates with MikeTeevee on a new experiment in AI filmmaking