General Idea
Investigating aspiration.
Based in New York, we are a community of specialists born from fashion and working across categories. We launch brands, scale brands and partner with global leaders.
Latest News
Sep. 10, 2026
MANSCAPED Turns Luxury Advertising on its Head for its Most Advanced Trimmer Yet
The answer is a new 360 campaign that borrows the visual language of luxury and technology advertising
Sep. 10, 2026
Uber Turns Madrid into a Formula 1 Circuit for the Spanish Grand Prix's Race Week
Mastercard and McLaren racing launch "Interferences," an Ogilvy Spain campaign bringing motorsport to 99% of fans