General Idea

Investigating aspiration.

Based in New York, we are a community of specialists born from fashion and working across categories. We launch brands, scale brands and partner with global leaders.

Latest News

May. 17, 2024

Breaking Barriers: The Impact of AI Integration on Business Performance

As a race, we've strived towards perfection, always making new progress, crossing barriers, transcending our expectations, and making innovations to make our lives easier

May. 16, 2024

L'ÉLOI Announces Major Roster Expansion

23 artists are now represented, all featured on the production studio’s redesigned website