General Idea
Investigating aspiration.
Based in New York, we are a community of specialists born from fashion and working across categories. We launch brands, scale brands and partner with global leaders.
Latest News
May. 17, 2024
Breaking Barriers: The Impact of AI Integration on Business Performance
As a race, we've strived towards perfection, always making new progress, crossing barriers, transcending our expectations, and making innovations to make our lives easier
May. 16, 2024
L'ÉLOI Announces Major Roster Expansion
23 artists are now represented, all featured on the production studio’s redesigned website