Happiness Saigon

Happiness Saigon is a new communication agency with the vision that nowadays Everything is Media and even more Everyone is Media.

Feb. 10, 2026

Skoda and Happiness Saigon Redefine Exploration through Everyday Life in Vietnam

Skoda launches its new brand campaign in Vietnam, "Exploration Leaves a Mark," reframing exploration as something that begins in everyday driving rather than long-distance travel

Jan. 06, 2026

Happiness Saigon Turned Spotify Wrapped 2025 into its Most Unapologetically Vietnamese Experience

Happiness Saigon transforms Spotify wrapped 2025 in Vietnam into a bold, culture-led local experience

Oct. 28, 2025

Vietnamese NGO Anh Chi Em Lets Bricks Speak Louder Than Words

Carried, displayed, and passed along, these bricks are rallying support to build the first 21 homes for families in need in Quang Ngai

Jul. 01, 2025

Vietnamese Coffee Brand Turns Local Bumpy Streets into the Barista

BOLD84's "Shake Express" uses Vietnam's bumpy roads to shake its real-ingredient brew en route, so it's bold, mixed, ready to crack open and enjoy on arrival

Mar. 12, 2025

Durable Cookware Brand Creates The Most Durable Stainless Steel Book

Made from the same material as their pans, the book is a smart demo of the brand’s durability

Dec. 12, 2024

To Own the Limited Q8, Audi Vietnam Demands Customers Show They Are Truly Audi

To make things easier, Audi Vietnam lets potential buyers figure out if they are Truly Audi in an innovative campaign

Oct. 02, 2024

Ad of the Day | Kodak Launches Tool to Break New Ground in Therapy for Dementia Patients

"Memory Shots" helps dementia patients capture memories that were never shot on film

May. 29, 2024

E-bike Brand Turns e-Bikes into Emergency Generators, Helping Small Businesses Survive Blackouts

Happiness Saigon turned Dat Bike e-bikes into emergency power generators

Nov. 30, 2023

Popeyes Turns on the Heat in First ever Dating Show 

Inspired by their new Smoky Sriracha collection, Popeyes Singapore has launched their first ever dating show titled "Spice Up That Love"

Sep. 27, 2023

How a Small e-Bike Brand from Vietnam Claimed Millions of Fast Charging Stations

In Vietnam, a country of gas bike drivers, people don’t believe their country is ready for electric vehicles

Mar. 17, 2023

Happiness Saigon Represents Vietnam in The Drum World Creative Rankings 2023

The Drum a leading global publisher for the marketing and media industry has released their World Creative Rankings

Feb. 14, 2023

Popeyes Singapore Launches Chicken Hotline that Turns Your Problems into Chicken

Popeyes Singapore the authority on fried chicken and Happiness Saigon are launching their new Buttermilk Chicken Nuggets in Singapore

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Jun. 03, 2026

Willie's Remedy+ Launches First-Ever TV Campaign Built Around the Art of Living Like a Legend

Willie Nelson and JuneShine Brands' THC drink partners with Raindrop on nostalgia-driven CTV campaign targeting a new generation of THC consumers

Jun. 03, 2026

Yes& Expands AI and Innovation Capabilities with the Promotion of Chrissie Koeppen and Beth Yezzi

The promotions support a broader push to strengthen capabilities across the agency and help clients navigate increasingly complex marketing and technology challenges