Initiative
Initiative is the culturally-focused communications agency within IPG Mediabrands.
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Mar. 19, 2019
FDA and FCB Bring Dangers of Cigarette Addiction to Life in New Video Game for Xbox
Darren Aronofsky and biggest gaming influencer in the world support the latest installment of “The Real Cost”
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May. 18, 2024
VML and Bolivar Baby & Kids Launch "Sound Names", an Initiative for Babies to Choose their Own Name from the Womb
The idea arose as a response to a trend in Peru, where many parents choose to name their children after superheroes or characters
May. 17, 2024
Nissan Europe and Nissan United Launch a New Chapter of The Brand, "Defy Ordinary"
Nissan Europe proudly reveals its new "Defy Ordinary" mindset through a 360 pan-European campaign for the new generation of the Juke