Initiative

Initiative is the culturally-focused communications agency within IPG Mediabrands.

+1 646-388-0141

Mar. 19, 2019

Darren Aronofsky and biggest gaming influencer in the world support the latest installment of “The Real Cost”

Oct. 16, 2026

Earlier this month, Middlesbrough legends went head-to-head with current first-team players in a Parmo Cooking Challenge

Oct. 16, 2026

Of those who acted, 91% said the experience influenced what they did; product trial was associated with stronger future brand consideration