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McDonald's and Leo UK Put Sauces Centre Stage in "Here for the Sauce" Campaign
The campaign is built on the fan truth that for many McDonald’s customers, the sauce is not the side, it’s the main event. Launching alongside three new sauces
Vodafone Launches its Biggest Ever Brand Campaign "The Nation's Biggest Network"
A future-facing brand campaign from the UK’s biggest network, backed by an £11bn investment
McDonald's launches Shake n' Serve Dipping Experience for Wimbledon
Created by Leo UK, the activation celebrates the fan-favourite fries and milkshake dipping combo
Morrisons Serves up Grand Slam Doughnut campaign for Wimbledon
Leo UK launches OOH, press and live Wimbledon Piazza activation celebrating Morrisons Market Street bakers
Postcode Lottery Turns Everyday Exercise into £5m Charity Challenge with First-of-its-Kind Strava Activation
"Crowns for Causes" rewards movement with charitable funding
McDonald's Tempts Menu Loyalists to Betray their "go-to" Orders for the McCrispy
McDonald’s spotlights its chicken credentials in a new Leo UK campaign, urging fans to ditch their usual order for the McCrispy
Postcode Lottery Captures Real Moments Around the Win in Docu-Style Campaign
Created in collaboration with Leo UK, the campaign marks its first work for the brand and takes a documentary-style approach
Ad of the Day | Leo UK and Skoda Urge Fans to Spend a Better Weekend at a Chelsea FC Women Match
Aimed at the culturally curious - people who like to be clued-up on what's happening in culture
The Early Bun Catches the Sun: Morrisons Spotlights its Fresh Hot Cross Buns with an Easter Treat for Early Risers
With over 150,000 Market Street Hot Cross Buns freshly made each day in Morrisons in-store bakeries in the run up to Easter
Leo UK and McDonald's Launch New CARDS Promotion
Inspired by the universal fan truth that McDonald’s is more than a meal – it’s a memory – the promotion transforms beloved McDonald’s moments into cards that fans can gather into sets to unlock prizes
Mr Motivator and Leo UK Partner to Launch Charity Bed Bank
The Pro-Bono Campaign Reframes The Phrase "The Wrong Side Of The Bed" to Highlight UK Bed Poverty
Leo UK Celebrates the Power of Consistency in new Premier Inn Campaign "You Know What You're Getting"
Leo UK uncovered the idea by listening closely to how the nation already talks about Premier Inn
Latest News
Jul. 20, 2026
Ricardo Bezerra Returns to Tatil Design as Global Chief Creative Officer
Award-winning creative leader comes home from JKR to shape how the Brazilian independent agency speaks to the world
Jul. 20, 2026
GlobalAgility Launches to Deploy Local B2B Marketing Expertise Across the World
New global organization brings together seven independent agencies to offer an alternative to traditional international agency networks and local independent B2B shops