Lobster

A creative production house bringing brands & people together.

Sep. 08, 2026

A fresh identity and website bring that thinking to life, right down to a human counter on each project, recognising the people behind the work

Jul. 17, 2026

Shot with real dog owners and their dogs, the films are grounded in natural, observational storytelling

Jul. 24, 2025

The campaign used Genero's platform, allowing Aldar to tap into top talent and receive a standout concept from Lobster

Oct. 16, 2026

Earlier this month, Middlesbrough legends went head-to-head with current first-team players in a Parmo Cooking Challenge

Oct. 16, 2026

Of those who acted, 91% said the experience influenced what they did; product trial was associated with stronger future brand consideration