Majority

Majority is a marketing & advertising agency built upon a diversity-led talent model. Not just for a more equitable world, but because we know diversity is the ultimate competitive advantage for disruptive creativity that moves culture.

Aug. 22, 2022

General Motors Announces Diverse Creative Agency of Record, Majority Agency

Atlanta-based agency to assist with General Motors brand multicultural efforts in multiyear assignment

Aug. 12, 2022

Sprite Delivers a Slam Dunk with Apache

Apache's Quinn Alvarez worked on the new Sprite campaign featuring NBA stars Trae Young and Anthony Edwards

Apr. 04, 2022

Brandon Butler to Join Majority as Partner, Chief Content Officer

Butler transitions from Dagger, where he was creator and executive director of Butter.ATL

Feb. 09, 2022

Shake Shack Has Unveiled Buffalo Chicken Sandwich

ESPN host and Ringer podcast star Ryan Russillo pokes fun at the flaws of wings for Majority campaign

Jan. 10, 2022

Realtor.com® And Hip Hop Legend To Help You Find Your First "Big Boi House"

Realtor.com® and creative agency Majority just announced the release of a new ad campaign

Latest News

Oct. 16, 2026

Midnite Serves 1,000 Free Chicken Parmos to Boro Fans This Weekend

Earlier this month, Middlesbrough legends went head-to-head with current first-team players in a Parmo Cooking Challenge

Oct. 16, 2026

Only One in Four UK Adults Recall Live Brand Experiences, but 96% Take Action

Of those who acted, 91% said the experience influenced what they did; product trial was associated with stronger future brand consideration