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Oct. 12, 2018

Each country-themed burst runs for two weeks, making eight weeks in total for the campaign

Oct. 08, 2018

One 40” TV spot breaked on October 4th, followed by two 30” spots as well as cinema, radio and social elements

Sep. 20, 2018

Created by AMV BBDO, ‘First Breath’ breaks on 20th September with an ITV premiere

Feb. 14, 2018

The out-of-home campaign will consist of four billboards

Feb. 02, 2018

The campaign will be supported by TV, OOH, Press, Cinema and Digital advertising

Nov. 17, 2017

The creative is delivered through the lens of one little girl’s excitement for the arrival of Father Christmas’s reindeer

Feb. 08, 2017

Leo Burnett London has created a campaign for McDonald’s beef which represents the first time the fast-food company has focused on the process...

Sep. 03, 2026

This year’s two-day WAATBP event kicks off on October 2, 2026 across two floors at The One Club headquarters at 450 West 31st St in New York

Sep. 03, 2026

Starting today, players can join the hunt to raid Cena's village and unlock exclusive rewards