Publicis Luxe

We craft emotional experiences that build relationships with brands.

We believe in experiences that build relationships with brands. Experiences are moments, that spark emotion: sometimes an arresting photograph, sometimes a beautiful parcel on your doorstep, sometimes a place, sometimes an interaction with other human beings.

These moments, over time, create a unique kind of relationship between a person and a brand, made of impressions, conversations, discoveries and surprise, essentially: emotions.

To spark positive emotion, Publicis Luxe thinks big, and thinks small. We are a unique combination of artisan-worthy attention to detail, and large-scale production capabilities. Whether working on brand platform, campaigns, commerce, always-on content, innovative services or post-advertising territories - we're pioneering a new era of luxury marketing, where conversations bloom, where heritage and zeitgeist collide to spark new ideas.

Born out of Publicis 133, Razorfish and the best talent from the Groupe, Publicis Luxe is a crew of passionate people. We all come from different backgrounds: digital natives mesh with image craftswomen with the best eye for esthetics, working as one team between Paris and Shanghai.

Our clients include Cartier, Lacoste, Lancôme, Swarovski, Scotch & Soda, YSL Beauty and many more.

Latest News

Jul. 20, 2026

Bring a Trailer Launches "It's Never Just a Car" Campaign, Celebrating the Wonderfully Obsessive World of Car Enthusiasts

Three films drive a campaign to deepen community connections and attract better buyers, sellers, and inventory

Jul. 20, 2026

Visit Seattle Launches "Let's Play SEA 26" Citywide Brand

Visit Seattle and Copacino Fujikado created "Let's Play SEA '26," a citywide identity that united the region for the World Cup