Rival

Rival is a marketing consultancy for brands that want to challenge convention in their category.

Rival is a marketing consultancy for brands that want to challenge convention in their category. We’re on a mission to understand what challenger brands do differently to grow in categories that are being disrupted, and use a challenger playbook to deliver outsized impact through an integrated, tech-enabled approach.

Latest News

Sep. 09, 2026

King's Hawaiian Teams Up With Taylor Hanson for "MMMBites" Cinnamon Bites

The iconic 90's band reimagines its smash hit "MMMBop" as "MMMBites" to prove everything's better with Kings Hawaiian Bites

Sep. 09, 2026

Collective Measures Appoints Rachel Hipschman as Senior Director of Growth

Former Known new business leader joins employee-owned agency to accelerate national growth and pursue larger-scale opportunities