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Saint Elmo's
Curiosity is key
+49 89 5999580
PENNY Recognizes Commenters as Co-Creators and Rewards Entertaining Comments
PENNY is the first brand to recognize the role of commenters as creative drivers of social platforms, rewarding user-generated entertainment with coupons worth up to €50
First Work Following Pitch Win: Saint Elmo's and BVB Present Mockumentary "Buying Borussia"
Saint Elmo's and Borussia Dortmund have already worked together on the multi-award-winning campaign "Balls for Balls"
Sheep Happens: How a Rural Incident was Turned into a Global Cultural Moment
A real-time brand response by PENNY transforms an unexpected wild event into one of the retailers most successful campaigns ever
Saint Elmo's, FAQ YOU and Borussia Dortmund Turn Match Day into Testicular Cancer Action
Get your balls touched by a urologist to get a ball touched by BVB players
How Sports Illustrated and Saint Elmo's are Encouraging Young Girls to Stay in Sports
According to the Women’s Sports Foundation, girls are twice as likely to quit sports by the age of 14 compared to boys
Saint Elmo's Gives Long COVID Symptoms to Gaming Characters
Saint Elmo's and the Long COVID Europe patient network are raising awareness about Long COVID
Saint Elmo's Create first Virtual Museum of Children's Rights for Hamburg Child Protection Association
42 Artists interpret Articles of The United Nations Convention on the Rights of The Child (UNCRC) for ‘The Secret Sculpture’ Project
Latest News
Oct. 16, 2026
Midnite Serves 1,000 Free Chicken Parmos to Boro Fans This Weekend
Earlier this month, Middlesbrough legends went head-to-head with current first-team players in a Parmo Cooking Challenge
Oct. 16, 2026
Only One in Four UK Adults Recall Live Brand Experiences, but 96% Take Action
Of those who acted, 91% said the experience influenced what they did; product trial was associated with stronger future brand consideration