Samy Alliance
SAMY Alliance is a global ecosystem of specialized and integrated marketing and communications solutions founded on consumer understanding and state–of-the-art-creativity.
Monopoly Shelved as TikTok Decides Britain's Christmas Board Games
Social-first agency SAMY analysed TikTok Shop board game sales across December to understand not just what Britain is buying this Christmas
SAMY Strengthens US Leadership with Appointment of Ex-Havas Stalwart, Anabela Bonuccelli, as Managing Director
Based in Miami, she will enhance operations, improve delivery for US clients, and drive SAMY’s regional growth
Sprinklr and SAMY Strategic Alliance Unleashes Next-Gen Customer Experience Solutions for Global Brands
This enhanced collaboration brings together Sprinklr's Unified-CXM platform with SAMY's social-first marketing expertise
SAMY Expands European Leadership with team5pm Acquisition, Boosting Data-Driven Creative Expertise
team5pm adds expertise in data-driven, long-form video and Social SEO
"Big Swagger Energy" - The Brand Winners of Oasis' Reunion
Brands were selected over 3 categories: official partners, 90s Britpop staples, and reactive bandwagon jumpers
Old Jamaica Leaves Its Mark with Bold "Keep It Ginger" Campaign
This time, unleashing the bold new ‘Keep it Ginger' campaign, created by social-first agency SAMY
Half of Marketers Still Can't Prove Influencer Marketing Works
New research from social-first agency SAMY has revealed that half of marketers (50%) are still unable to prove a return on investment from influencer marketing
Frylight Appoints SAMY as the First UK Social Agency of Record
The appointment signals a significant commitment to social as a growth driver for the brand
SAMY Unifies its Brand to Become a Social-First Powerhouse Delivering End-to-End Social Media Marketing Solutions
SAMY Alliance has rebranded as SAMY, bringing together its network of agencies into a single, unified identity
Dis-Inspirational Quotes: Turning Inspiration Inside out to Spotlight Healthcare Inequality
Missing Billion Initiative and SAMY Alliance Agency Kurio Launch Bold Social-First Campaign to Amplify the Voices of Women with Disabilities
Ginger Ain't Dead - Old Jamaica Returns With Dramatic Relaunch Campaign
Old Jamaica returns with a bold, audience-driven campaign of edgy, unpredictable content through June 2025
SAMY Alliance Expands European Footprint with Acquisition of Intermate
This acquisition represents a significant milestone in the company’s ambitious growth strategy
Latest News
Oct. 19, 2026
McDonald's Gives its Iconic Dips a Spooky Makeover this Halloween
The campaign turns six iconic sauces into face paint palettes, enlisting creators to transform the brand’s menu and packaging into Halloween looks
Oct. 19, 2026
tms Appoints Ben Reilly as Business Development Director
He joins the global marketing, technology and sourcing company on 19 October from Pico Europe