Serviceplan Middle East

Serviceplan Group Middle East is the Dubai-based MENA hub of the Serviceplan Group, Europe´s largest and most diversified owner-managed and partner-managed independent agency group.

+971 4 439 3404

Jun. 30, 2025

BMW Motorrad and AGMC Launch "Throttle Therapy" to Help Riders Log Off

Serviceplan Middle East delivers a campaign reframing motorcycling as modern mindfulness

Jun. 25, 2025

Bollywood Powerhouse Ranveer Singh Plans the Ultimate Family Holiday to Abu Dhabi

The Ranveer Singh Family Vacation campaign taps into a simple truth—over 500 million Indians are active WhatsApp users

Dec. 20, 2024

LIWA 2025: Experience Abu Dhabi Unveils New Campaign for the Ultimate Winter Festival

Led by a cinematic brand film, the campaign brings the essence of the festival to life for regional audiences

Dec. 09, 2024

Serviceplan Middle East and BMW AGMC Craft a Fragrant Tribute to the Nation with "Scentsational" Perfumer Yusuf Bhai

The campaign, created with TribeWNos, follows Yusuf Bhai on an inspiring journey across the emirates in a classic BMW

Nov. 13, 2024

The Department of Culture and Tourism Abu Dhabi Launches Global Campaign with Chris Hemsworth and Elsa Pataky

This landmark campaign presents Abu Dhabi as the ultimate family escape, inviting travelers to experience a destination of warmth, culture, and adventure

Jul. 04, 2024

Saadiyat Cultural District's Global Campaign Invites the World to "Be Moved in a Thousand Ways"

A design experience translates data from passionate minds into real-time art

Mar. 19, 2024

New Ramadan Campaign from Serviceplan Arabia and Abdul Latif Jameel Motors

Toyota sector, embraces generosity during Ramadan

Mar. 12, 2024

Serviceplan Middle East Named Independent Agency of the Year at Dubai Lynx

In a ceremony Serviceplan Group Middle East also collects 3 Gold and 4 Bronze Awards

Feb. 02, 2024

BMW XM "Story of an Enigma" Campaign from Serviceplan Middle East

BMW XM "Story of an Enigma" is an online and social media campaign filmed from an unusual perspective

Jan. 29, 2024

Serviceplan Middle East and BMW Middle East Unveil new BMW iJack Campaign Across Social Media Platforms

When it comes to electric vehicles in the UAE, data shows that public charging stations are the primary source of charging

Nov. 08, 2023

Serviceplan Middle East Creates Winter Campaign with Dejavu for Department of Culture and Tourism Abu Dhabi

Abu Dhabi tourism campaign invites you to shake off the winter blues

May. 24, 2023

Bridgestone MEA and Serviceplan Middle East Collaborate to Unveil Innovative Radio Roadblock

Serviceplan ME and Bridgestone MEA have created a first-of-its-kind radio roadblock "The Lane Change Song"

Latest News

Jul. 11, 2025

The Rail Industry Launches new Campaign to Celebrate What Makes Train Journeys Special

TMW and spark foundry team up for an emotionally impactful campaign

Jul. 11, 2025

Jordi Urbea Becomes CEO of Ogilvy Spain

Jordi Urbea, previously CEO of Ogilvy Barcelona, will become CEO of Ogilvy Spain to work alongside Chief Creative Officer Roberto Fara who will continue to drive creative excellence