Serviceplan

Building Best Brands - since 1970.

May. 12, 2025

Rugenwalder Muhle and Serviceplan Group Turn Berlin Into a €100,000 Fan-Made Love Letter

As tens of thousands of fans gathered in Berlin for a major global pop concert last Friday, Rugenwalder Muhle

May. 01, 2025

The First Bank Account that Provides Interest on Breastfeeding

Launched for Mother's Day, the Serviceplan campaign fights stigma and rewards breastfeeding with real financial benefits

Apr. 10, 2025

Ad of the Day | Hyundai's New Campaign Brings a Human-Centered Twist to Car Ads

The global film by Serviceplan Hamburg tells a story of belief, perseverance, and choosing the harder, more meaningful path

Mar. 10, 2025

Serviceplan Group Named Independent Agency Network of the Year by Ad Age

As the largest independent agency network worldwide, Serviceplan Group stood out for its House of Communication model

Jan. 29, 2025

Artist Sho Shibuya Creates Unique Loungewear for Lufthansa Allegris First Class

Lufthansa and Serviceplan are combining the Lufthansa Allegris First Class flying experience with art, fashion and high-quality craft

Jan. 13, 2025

Ad of the Day | Lufthansa and Serviceplan Inspire to Make Travel Dreams Come True

Lufthansa's new global 360° campaign from lead agency Serviceplan invites you to finally take that trip you've always wanted to make this year

Dec. 13, 2024

Serviceplan Group Partners with Cardano Foundation to Pioneer Blockchain-Driven AI Agent Economy

This collaboration represents a significant step in bringing blockchain and AI together

Dec. 09, 2024

PENNY's Year-End Campaign Honors Forderpenny Supporters and Volunteer Impact

The 2024 campaign, titled "Wonderful World" shines a spotlight on the Forderpenny initiative

Nov. 28, 2024

CMOs Around the World Share Their 2025 Forecasts

Serviceplan Group eveals the top strategies CMOs are counting on to navigate the future

Oct. 10, 2024

Fully Autonomous AI Solutions: Serviceplan Group Unveils Agentic Services

Combining speed, efficiency, and scalability, these Agentic Services enable brands to elevate their marketing activities to the next level

Oct. 09, 2024

Mediaplus Secures Bosch's International Media Account Across 38 Countries

Mediaplus has won the pitch for the global media account of the technology and services giant Bosch

Sep. 20, 2024

The World's First Fashion Statement Made from the Wool of Gay Sheep

Rainbow Wool is launching its first collection crafted from this unique wool, with Tokio Hotel singer Bill Kaulitz leading the campaign

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Sep. 04, 2026

Lucid Motors & BarkleyOKRP Launch "Is Your Family Built for the Lucid Gravity?" Campaign

Most family SUVs have to prove they’re ready for everything a family can throw at them

Sep. 04, 2026

Poke The Bear Bottles The Spirit of West Virginia's Legendary Blue Lot in New Bourbon Campaign

That's the idea behind Poke The Bear's first campaign for Tailgate Spirits™, the West Virginia spirits company behind Blue Lot Bourbon