Smartypants

A collection of brand-builders, documentarian thought-provokers, independent truth-seekers, and non-profit do-gooders.

Nothing against pants. They’re practical. They’re fashionable. They go great with shirts. But when award-winning filmmaker Joshua Seftel founded Smartypants, his mission was not to create a pants company. His goal was to craft stories that connect with people. We are a collection of brand-builders. Problem-solvers. Bone-rattlers. And tear-jerkers. We are documentarian thought-provokers, independent truth-seekers, and non-profit do-gooders.

Latest News

Sep. 10, 2026

MANSCAPED Turns Luxury Advertising on its Head for its Most Advanced Trimmer Yet

The answer is a new 360 campaign that borrows the visual language of luxury and technology advertising

Sep. 10, 2026

Uber Turns Madrid into a Formula 1 Circuit for the Spanish Grand Prix's Race Week

Mastercard and McLaren racing launch "Interferences," an Ogilvy Spain campaign bringing motorsport to 99% of fans