Superbright

Superbright is a creative technology studio that makes AR, VR, and Physical Computing experiences as thought-provoking as they are practical.

Superbright was established in New York in 2015 by engineer, artist and NYU adjunct professor Igal Nassima, with the objective of exploring how immersive technology could be leveraged, in collaboration with artists and filmmakers, to help tell their stories in new ways and with a fresh perspective.

Latest News

May. 02, 2024

Chili's® Takes Aim at Fast Food by Introducing the Big Smasher Burger as Part of its 3 For Me Menu

Chili's® Grill & Bar sees fast food fans growing frustrated with the rising cost of fast food combo meals

May. 02, 2024

Ketel One Botanical's Ad Stars Want a Peach Bellini and a Summer that Never Ends

The campaign, in partnership with creative agency Alto, encourages consumers to elevate their cocktail experience