Superbright
Superbright is a creative technology studio that makes AR, VR, and Physical Computing experiences as thought-provoking as they are practical.
Superbright was established in New York in 2015 by engineer, artist and NYU adjunct professor Igal Nassima, with the objective of exploring how immersive technology could be leveraged, in collaboration with artists and filmmakers, to help tell their stories in new ways and with a fresh perspective.
Latest News
Oct. 16, 2026
Midnite Serves 1,000 Free Chicken Parmos to Boro Fans This Weekend
Earlier this month, Middlesbrough legends went head-to-head with current first-team players in a Parmo Cooking Challenge
Oct. 16, 2026
Only One in Four UK Adults Recall Live Brand Experiences, but 96% Take Action
Of those who acted, 91% said the experience influenced what they did; product trial was associated with stronger future brand consideration