Wheelhouse Labs
Wheelhouse is a multi-vertical media, marketing and investment platform where content, celebrity, brands and capital come together to accelerate programming and business opportunities across platforms.
Launched in 2018 by entrepreneur Brent Montgomery, in partnership with Jimmy Kimmel, Wheelhouse is a multi-vertical media, marketing and investment platform where content, celebrity, brands and capital come together to accelerate programming and business opportunities across platforms. Wheelhouse encompasses Wheelhouse Entertainment; digital-first and influencer division Wheelhouse DNA; brand marketing and creative innovation division Wheelhouse Labs; investment arm Wheelhouse 360; and a real estate operation that includes the “Wheelhouses” – private social venues in New York, Los Angeles and Stamford, CT – as well as multi-acre, indoor/outdoor campus “The Village” in Stamford, CT.
Latest News
Sep. 10, 2026
MANSCAPED Turns Luxury Advertising on its Head for its Most Advanced Trimmer Yet
The answer is a new 360 campaign that borrows the visual language of luxury and technology advertising
Sep. 10, 2026
Uber Turns Madrid into a Formula 1 Circuit for the Spanish Grand Prix's Race Week
Mastercard and McLaren racing launch "Interferences," an Ogilvy Spain campaign bringing motorsport to 99% of fans