Abarth

In the saddle of a motorbike and side-car, Carlo Abarth challenged and beat the Orient Express train, travelling over 850 miles from Vienna to Ostend.

Even at the age of 11 Carlo Abarth was already a legend in the making; covering the wooden wheels of his scooter with a leather belt so that he could go faster and win against the older children in his neighbourhood.

Performance, speed and motoring was ingrained in Carlo's DNA, unable to resist the temptations of a challange, whether on two of four wheels.

Latest News

Jul. 20, 2026

Ricardo Bezerra Returns to Tatil Design as Global Chief Creative Officer

Award-winning creative leader comes home from JKR to shape how the Brazilian independent agency speaks to the world

Jul. 20, 2026

GlobalAgility Launches to Deploy Local B2B Marketing Expertise Across the World

New global organization brings together seven independent agencies to offer an alternative to traditional international agency networks and local independent B2B shops