Ad Council

We are where creativity and causes converge. Where media meets message. Where substance meets scale. We are the Ad Council and together we make progres

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May. 12, 2026

The Ad Council and NHTSA Prevent Hot Car Deaths with New PSAs for "Never Happens" Campaign

On National Heatstroke Prevention Day, new PSAs remind parents and caregivers to never leave their children behind in a car

Nov. 26, 2025

The Ad Council and NHTSA Confront Dangerous Misconceptions Fueling Drug-Impaired Driving

The latest creative work from the Drug-Impaired Driving Prevention campaign aims to shift perceptions among a broad audience

Apr. 18, 2025

New PSAs Aim to Help Families Identify Subtle Signs of Alzheimer's in Loved Ones

Ad Council and Alzheimer's Association launch a campaign on early warning signs, focusing on Black Americans, who face double the risk

Jan. 17, 2025

New PSAs Empower Young People to Save Lives with Naloxone

Increasing awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives

Nov. 20, 2024

Powerful PSAs Highlight the Rewards and Love of Adoption from Foster Care

For 20 years, this inspiring campaign has contributed to the more than 1,000,000 children and youth adopted from the U.S. foster care system

Oct. 15, 2024

Ad Council, AMA, and CDC Urge Americans to "Play Defense Against Flu" with New Vaccination Campaign

New PSAs remind audiences to receive their annual flu shot to protect themselves and their communities from the risk of flu

Oct. 03, 2024

New Campaign Featuring Carmelo Anthony, Michael Eric Dyson, and Leyna Bloom Shines a Light on Cash Bail Injustice

Celebrities partner with The Bail Project and the Ad Council to raise awareness about the injustice of wealth-based detention

Oct. 20, 2022

The Ad Council, the Humane Society of the United States and Maddie's Fund® Launch New PSA Campaign

New campaign encourages people to "Be a Helper" by supporting pets in local communities

Sep. 20, 2022

New PSAs Inspired by Real Adoption Stories Motivate Parents to Consider Adopting Teens from Foster Care

Created by Durable Goods, the PSAs are inspired by the stories of real adoptive families

Jan. 18, 2022

Madwell, The Ad Council And NHTSA Tackle The Topic Of Drug-Impaired Driving

New campaign “If You Feel Different, You Drive Different”

Mar. 04, 2021

The Ad Council and COVID Collaborative Reveal "It's Up To You" Campaigns

Pereira O’Dell worked pro bono to develop the creative platform, “It’s Up To You”

Latest News

Jun. 03, 2026

Willie's Remedy+ Launches First-Ever TV Campaign Built Around the Art of Living Like a Legend

Willie Nelson and JuneShine Brands' THC drink partners with Raindrop on nostalgia-driven CTV campaign targeting a new generation of THC consumers

Jun. 03, 2026

Yes& Expands AI and Innovation Capabilities with the Promotion of Chrissie Koeppen and Beth Yezzi

The promotions support a broader push to strengthen capabilities across the agency and help clients navigate increasingly complex marketing and technology challenges