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Allwyn Group

Allwyn's primary focus is lotteries, helping them raise more for good causes.

Apr. 10, 2026

Allwyn Brings Back the Award-Winning "Rich Beyond My Wildest Dreams" Podcast for an Expanded third Season

The new season aims to broaden The National Lottery’s reach and deepen engagement with existing players

Sep. 25, 2025

Allwyn's new EuroMillions Activation Focuses on Luxury through Snapchat AI Lens

Allwyn's EuroMillions Snapchat partnership sees it become the first brand to use AI Lens technology in a UK advertising campaign

Jul. 01, 2025

Allwyn and ITV Celebrate National Lottery's Role in Women's Football for FA's Big Football Day

TV and digital campaign launches 29 June during England vs Jamaica friendly, ahead of UEFA Women's Euros

Jan. 16, 2025

Allwyn Group has Chosen M&C Saatchi as its Global Comms Agency

Allwyn is a global lottery operator with leading market positions in Austria, the Czech Republic, Greece, Cyprus, Italy, the US, and the UK

Latest News

Sep. 09, 2026

King's Hawaiian Teams Up With Taylor Hanson for "MMMBites" Cinnamon Bites

The iconic 90's band reimagines its smash hit "MMMBop" as "MMMBites" to prove everything's better with Kings Hawaiian Bites

Sep. 09, 2026

Collective Measures Appoints Rachel Hipschman as Senior Director of Growth

Former Known new business leader joins employee-owned agency to accelerate national growth and pursue larger-scale opportunities