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Back Market

As the leader of the refurbished B2C market, Back Market connects consumers, startups and SMEs with professional sellers to acquire certified and guaranteed electronic devices, at unbeatable prices.

Jun. 29, 2026

Ad of the Day | Back Market Swaps Shirts for Phones in World Cup Fan Campaign

The Players’ Drop campaign, created by Back Market and creative agency INNOCEAN Berlin, has already become a football fan phenomenon

May. 18, 2026

Back Market Crowns the Ugly Computer in Bold new Campaign Challenging Throwaway Tech Culture

The Ugly Macbook is available to purchase on Back Market’s website, with prices starting from £375

Apr. 16, 2026

Back Market Challenges AI Slop with new Downgrade Now Campaign

Through witty visuals and punchy messaging, the campaign challenges the homogenised, AI-driven noise saturating feeds and screens

Oct. 22, 2025

Back Market Launches the Last Shot Gallery - a Bold Campaign Exposing Fast Tech's Hidden Damage

Immersive exhibition highlights the environmental cost of fast tech and calls for a more sustainable tech future

Sep. 16, 2025

Back Market Challenges Planned Obsolescence with £99 "Obsolete Computer" Drop

Back Market fights back against the forced obsolescence of up to 400 million PCs, proving a sustainable alternative is possible

Jul. 02, 2025

Grace Clinton Fronts Slow Projects' Upcycled Capsule Collection Celebrating Women in Football

New cultural campaign champions sustainability, identity, and story-first design – supported by Back Market

Apr. 16, 2025

Back Market Calls Time on Fast Tech with Striking Projections in the City

Back Market challenges Big Tech this Earth Month with bold projections and wild postings across the Capital, exposing fast tech, overconsumption, and overproduction

Jan. 24, 2025

Back Market Joins Forces with Life After Ad to Breathe a Second new Life into its OOH Advertising

Back Market partners with Patrick Vernuccio to turn OOH ads into grow bags for Hackney City Farm and urban gardeners

Sep. 19, 2022

Ad of the Day | Cats, You Are No Longer The Only Ones With Multiple Lives

Back Market launched its first international 360° brand campaign with Buzzman

Sep. 09, 2019

Back Market invites French people to change their point of view on the refurbished by hijacking an iconic campaign

Campaign orchestrated by Marcel who gives an additional reason  to believe  that  the new is old...

Latest News

Jul. 17, 2026

Samsung Expands "Spider-Man: Brand New Day" Collaboration With Cinematic Spot Starring Jacob Batalon

The new creative teaser for the Samsung Galaxy Z series tells an original story featuring Spider-Man and Ned Leeds

Jul. 17, 2026

E*TRADE from Morgan Stanley Completes Rollout of Crypto Spot Trading

Morgan Stanley Wealth Management continues to invest in the E*TRADE platform with expanded offerings for investors at every stage