Betfirst

Leading Online and Retail Sportsbook operating in Belgium

betFIRST is the leading Belgian retail and online sports betting operator. We are active online and also have the largest network of offline points of sale and shops in Belgium. We pride ourselves on our outstanding product and technology as well as having a fun and entertaining brand. Responsible gaming is at the heart of our core values and business ethos.

Latest News

Sep. 02, 2026

Tux Creative House Named Among Inc. 5000's Fastest-Growing Private Companies

Also named one of Adweek's Fastest-Growing Agencies for a second consecutive year

Sep. 02, 2026

Growth Leader Jeb Blatt Joins Independent Agency nmbl as President

Blatt is a veteran new business and growth executive who has served in senior roles at experiential giant Jack Morton Worldwide