De Beers Group

The world's leading #diamond company. Discovering brilliant miracles of earth, each creating opportunities for people & planet.

The only luxury diamond brand present at source. Discovering nature’s brilliant treasures since 1888 - each creating opportunities for people and the planet.

Latest News

Sep. 04, 2026

Lucid Motors & BarkleyOKRP Launch "Is Your Family Built for the Lucid Gravity?" Campaign

Most family SUVs have to prove they’re ready for everything a family can throw at them

Sep. 04, 2026

Poke The Bear Bottles The Spirit of West Virginia's Legendary Blue Lot in New Bourbon Campaign

That's the idea behind Poke The Bear's first campaign for Tailgate Spirits™, the West Virginia spirits company behind Blue Lot Bourbon