Distance Running Store

DISTANCE is a running specialised retail brand and store based in Paris and Lyon that welcomes all runners, from the record-breaker to the once-a-weeker.

Feb. 02, 2026

The New Faces of The Distance Brand are Runners Who Are Victims of The Race for Likes on Strava

The entire campaign, across print and video, was created by Ojoz Yutaka, conceived by the agency BETC

Jul. 02, 2025

The Catrace: Distance and Strava Crash Paris Fashion Week With a Fashion Show on Steroids

Paris Fashion Week 2025 kicked off on Tuesday, June 24, and since then, the heart of the capital has been buzzing with excitement

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Oct. 16, 2026

Midnite Serves 1,000 Free Chicken Parmos to Boro Fans This Weekend

Earlier this month, Middlesbrough legends went head-to-head with current first-team players in a Parmo Cooking Challenge

Oct. 16, 2026

Only One in Four UK Adults Recall Live Brand Experiences, but 96% Take Action

Of those who acted, 91% said the experience influenced what they did; product trial was associated with stronger future brand consideration