Dr. Oetker

Dr. Oetker is a global German food company, started in 1891 by August Oetker in a Bielefeld pharmacy, known for making home baking easy with products like baking powder.

Dr. Oetker is a global German food company, started in 1891 by August Oetker in a Bielefeld pharmacy, known for making home baking easy with products like baking powder (Backin), cake mixes, puddings, and famous frozen pizzas (Ristorante), growing from a family business to a major international brand focusing on quality, innovation, and expanding into healthier/plant-based options, while being part of the larger Oetker Group with interests in beverages, hotels, and shipping. 

Latest News

Oct. 27, 2026

Home Run Inn Pizza Launches New Television, Integrated Marketing Campaign

The work brings consumers on a tavern-to-table journey; marks the first from the company's partnership with food and beverage marketing agency, quench

Oct. 27, 2026

Gerety Awards Brings Creative Leaders Together in Berlin to Debate the Future of Authenticity in Advertising

As audiences encounter ever more polished brand films, influencer partnerships, AI-generated imagery and supposedly unfiltered content