
e.l.f. Cosmetics
e.l.f. Cosmetics is an American cosmetics brand based in Oakland, California.
e.l.f. Cosmetics is an American cosmetics brand based in Oakland, California. It was founded by Joseph Shamah and Scott Vincent Borba in 2004. Items include bath and skin-care products, mineral-based makeup, professional tools, eyeliners, lipstick, glosses, blushes, bronzers, brushes, and mascara, among others
Latest News
Jul. 20, 2026
Ricardo Bezerra Returns to Tatil Design as Global Chief Creative Officer
Award-winning creative leader comes home from JKR to shape how the Brazilian independent agency speaks to the world
Jul. 20, 2026
GlobalAgility Launches to Deploy Local B2B Marketing Expertise Across the World
New global organization brings together seven independent agencies to offer an alternative to traditional international agency networks and local independent B2B shops
