Effie Awards
Effie leads, inspires and champions the practice and practitioners of marketing effectiveness through education, awards, ever-evolving initiatives and first-class insights into marketing strategies that produce results.
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Leading, inspiring and championing the practice and practitioners of marketing effectiveness globally. Effie stands for marketing effectiveness, spotlighting ideas that work and serving as the forum for the global marketing industry. Through a network of 50+ partner organizations worldwide, Effie identifies, recognizes and celebrates effective marketing programs and the teams who create them.
Latest News
Jul. 21, 2026
Raindrop Scores Major Creative Coup with the Addition of Rob Strasberg as Creative Chairman
The renowned creative leader joins the independent agency, citing explosive growth, integrated production, and equity model as a blueprint for the industry’s future
Jul. 21, 2026
Tennessee Tourism Puts a "Real Seal" on Photos AI Can't Fake
Tennessee Department Of Tourist Development in partnership with VML launched an industry-first photo certification campaign