Effie Awards

Effie leads, inspires and champions the practice and practitioners of marketing effectiveness through education, awards, ever-evolving initiatives and first-class insights into marketing strategies that produce results.

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Leading, inspiring and championing the practice and practitioners of marketing effectiveness globally. Effie stands for marketing effectiveness, spotlighting ideas that work and serving as the forum for the global marketing industry. Through a network of 50+ partner organizations worldwide, Effie identifies, recognizes and celebrates effective marketing programs and the teams who create them.

Latest News

Sep. 10, 2026

Ad of the Day | Maserati and Migrante Present "Luxury, Every Day": The new Global Campaign Built on a Simple Idea

Its narrative focuses on luxury to be experienced every day and on the brand identity of "Italian Gran Turismo: Effortless Luxury Performance"

Sep. 10, 2026

Raindrop Appointed Inaugural Creative Agency of Record For Meiji America's Hello Panda

The award-winning independent agency will lead campaign and website development for the globally beloved and fast-growing snack brand