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Effie leads, inspires and champions the practice and practitioners of marketing effectiveness through education, awards, ever-evolving initiatives and first-class insights into marketing strategies that produce results.
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Latest News
Nov. 05, 2026
From Test Kitchen to Top Table: Hot Pickle Innovation Lab Turns One
One year, four continents and a leading food futures lab: the story of a creative experiential agency
Nov. 05, 2026
Mick Mahoney and Kevin Chesters Have a Plan to Fix Brand Strategy
In new book Destrategise, Mick Mahoney and Kevin Chesters challenge brand strategy’s obsession with complexity