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Effie leads, inspires and champions the practice and practitioners of marketing effectiveness through education, awards, ever-evolving initiatives and first-class insights into marketing strategies that produce results.

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Latest News

Nov. 10, 2026

Mark Allen & Co. Opens New Headquarters in NYC's Union Square

Office opening caps a year of growth for the PR firm, including an acquisition, new senior talent

Nov. 10, 2026

Lollygag Crowned Winner of Revry's Groundbreaking "King of Drag" Season 2

Historic Drag King competition series concludes with Second-Ever "King of Drag" Champion